$5B - $50B auction scaring some out of business. Not long ago, India had 12 wireless companies and the toughest voice competition in the world. Sistema came in from Russia and has given up. Telenor from Norway has indicated it will skip the auction and probably leave the country. Mukesh Ambani's brother, Anil Ambani, is expected to merge his Reliance Comm with Aircel, very strong in South India's Tamil Nadu. UBS expects Tata DOCOMO to also give up soon. Ambani of Jio sees only four or five likely to survive.
Indian analysts and press believe the companies have neither the financing nor capacity to buy most of the amazingly large amount available in the auction. See "$80B" Indian auction could be world changing - or only $12B. Merrill Lynch forecasts as little as $5B; Suresh Mahadevan of UBS speculates, "Airtel and Idea may not participate in the 700MHz spectrum auctions because the pricing is extremely high." An alternate view is that Jio and the current giants will jump in hard for enough spectrum to operate efficiently. LTE works best with at least 20x20 MHz, far more than most of them use today. The lower costs of operation would be a major competitive advantage. (My take, but I'm 10,000 miles away.)
Reliance Jio intends to win 100M customers as soon as possible and an even larger market share over time. The primary offers are unlimited nighttime calls and four gigabytes of LTE for less than $8/month. For $2.25, you get unlimited night time calls and 300 megabits of data. At 20 gigabytes, the cost falls to $0.74/gig.