Giving away three months of unlimited data to win customers. Samsung bundles Jio's offer and saw a jump in sales. ETTEL expects Apple and almost all others to do the same. Shruti Dhapola tested a LYF phone and found, "download speeds came in the range of 6Mbps to 10Mbps, which is way above what you get from other players now." (Indian speeds are low because the telcos, including Reliance, don't have enough spectrum. The auction will change that.)
Over 1.5M have already signed on, using a remarkable 26 gigabytes/month each. The official launch date may be August, taking advantage of Jio's support of the Indian Olympic team. The first announcement featured some of Bollywood's biggest stars.
Jio is confident they can handle 100M subscribers drawing 5 gig. They intend to get them. Most prices will be under $10,